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TransFoodMission is
a retail-led upcycling service platform building Europe’s largest portfolio of upcycled products, ingredients, and suppliers. By collaborating with retailers, manufacturers, and innovators, TFM accelerates the adoption of circular food solutions by transforming surplus and byproducts into sustainable, added-value food choices. Operating across five markets with 200+ SKUs, TransFoodMission drives systemic change from concept to consumer, making upcycled foods a first choice on store shelves.
Júlia Dalmadi
Júlia Dalmadi is the founder of TransFoodMission, Europe’s retail-focused upcycling platform, and Secontaste, Hungary’s first dedicated upcycled CPG brand.
What began as hands-on product experimentation evolved into building Europe’s first dedicated upcycled retail category, now operating across five markets with 200+ SKUs and 55+ brands.
With a background in food and digital innovation, Júlia works at the intersection of circular product development, retail strategy, and ecosystem building. She has collaborated with international networks such as the Future Food Institute and FAO, building long-term relationships across retailers, manufacturers, certification bodies, and food innovators.
Her strength lies in connecting these actors into structured, scalable partnerships while turning underutilized resources into commercially viable retail categories.
Proud to be working with
Thought Leadership
Webinars, keynotes, and industry conversations where
we share our approach to scaling the upcycled food category
The Strategic Rise of Upcycled Food in Retail
On May 23rd 2025, TFM hosted a live webinar exploring how upcycled food is shifting from sustainability side project to retail growth strategy.
Get in Touch
We are building the biggest upcycled product, ingredient, and supplier portfolio in Europe to increase access to sustainable and added-value food choices.
Júlia Dalmadi
Founder of TransFoodMission
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