Retailers
end-to-end
Upcycled Foods Retail
category building,
advancing ESG compliance
Manufacturers
multi-faceted support on R&D, consumer narratives, distributorship in new retail channels
Consumers
in-house Upcycled Food Brand: Secontaste
embedding consumer needs in upcycled foods R&D
Built by TransFoodMission
Europe’s First
Dedicated Upcycled Category
In collaboration with the Rohlik Group we co-developed Europe’s first dedicated retail category for upcycled foods in 2024. The initiative received the Sustainability Star Award and became a replicable model for scaling upcycled food solutions across new regions and shelves. This pilot not only established a blueprint for integrating upcycled products into mainstream retail but also delivered tangible results.
Our food system is wasted
Not because solutions don’t exist, but because they are fragmented.
TFM operates at the intersection where overlooked resources - by-products, surplus, underused production capacity - are matched with real market demand and turned into scalable product opportunities.
Embedded within supply chains and category teams, we make upcycling operational, measurable, and commercially viable - not experimental.
From Strategy to Shelf
01
Embedded category
management
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Curated portfolio aligned with assortment strategy
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Supplier audits to unlock hidden upcycling potential
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Trend-aligned R&D
02
Measurable waste
reduction
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Quantified waste diversion & raw material replacement
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Scope 3 & ESG reporting support
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Tangible impact - no vague sustainability claims
03
Supplier
program
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Cross-supplier matchmaking & private label opportunities
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Byproduct-to-product acceleration
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Built-in advocacy through early adopters
04
Stakeholder specific narrative curation
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Structured product data & upcycled metrics
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Clear product claims & listing support
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Cohesive storytelling across stakeholders
Proud to be working with
“Rather than adding yet another private label product to an already crowdedshelf, it makes more sense to rework what we already have and collaborate with small, flexible suppliers...By building a dedicated upcycled foods category with a variety of brands, we can offer real innovation, support local producers, and integrate sustainability in a way that’s both scalable and meaningful.”
Mariana Sochorova, Strategic Project Manager @ Rohlik Group
Our insights
Get in Touch
We are building the biggest upcycled product, ingredient, and supplier portfolio in Europe to increase access to sustainable and added-value food choices.
Júlia Dalmadi
Founder of TransFoodMission
