From Niche to Mainstream
The Strategic Rise of Upcycled Food in Retail
On May 23, 2025, TransFoodMission hosted a live webinar exploring
how upcycled food is shifting from sustainability side project to retail growth strategy.
Together with Rohlik Group and Where Food Comes From,
we unveiled the framework behind Europe’s first dedicated upcycled food category,
which is built to scale circular solutions, improve ESG performance, and drive real consumer traction.
Scroll down to access our newly released position paper and watch the replay.
TransFoodMission Position Paper
Making upcycled food the first choice for retailers, manufacturers, and consumers
This paper outlines a proven model to turn upcycled foods into a scalable, high-impact retail category.
Inside, you’ll find insights from our work with Rohlik Group, results from the first market launch,
and a roadmap for retailers ready to lead the shift from waste to value.
📖 Read It Online
📥 Get Your Copy
Webinar Replay
Missed the live session? No problem. You can now watch the full recording here.
For the best viewing experience, we recommend using a desktop or clicking this link to open the video in a new window.
We are building the biggest upcycled product, ingredient, and supplier portfolio in Europe to increase access to sustainable and added-value food choices.
Júlia Dalmadi
Founder of TransFoodMssion
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